Nowadays, social community is not exactly what happen in Bejing Olympics. As of this year summer olympics will be known as first Socialympics. International Olympic Committee (IOC) already revamped on social media policies. Those strict regulation enables to apply in Twitter and Facebook. The following are important aspects that both social manager or marketer needs to know.
- Brands will not associate themselves on the olympics.
- Complying with Olympic Association Right (OAR) and London Olympic Association Right (LOAR) is necessary.
- Offers facts and take into consideration the journalistic approach upon avoiding restriction violation.
- Prevent framing the marketing campaigns that surround the Olympics.
Take the journalistic approach upon sharing the olympic content that consider as safest way for marketers to still participate in various conversation according to Rachel Boothroyd as the general counsel of the eModeration.com. With that, retweet the post like etc as mere information sources of news outlets and some users will do the sharing. The following are known as seven social channels that can be use upon keeping up the news and joining the conversation for thy own journalistic efforts.
The Virtual Olympic Communities. Various websites are now available as to keep updated to Olympic activities before, within, and after any events.
As more 1,000 athletes participate, olympic athletes hub consider as an online community enthusiasts sports that must be known. Connect those athletes for real time chatting, acquire updates for favorite names and Hub community participation upon earning badges and points. Several sites already done a great integrating job in Twitter and Facebook for an open graph.
The Facebook. Most of the pages are now available online as to keep in touch along with favorite athletes or upon seeing the updated outcome for an special event. Official Olympics pages will be more 2.8 million stronger. With that, Countdown App and NBC Olympics will do regular account update that quite worthwhile. In additional, official London.uk.com Olympics and Paralympics page consider as great subscription. For Olympic theme enjoyment, take a closer look on some sponsorship that entails vying for socialympics supremecy. Pansonic Flag Tags app permits of tagging thy face with the patriotic theme flag of face paint, and Visa Cheer app supports of showing thy favorite athletes.
The twitter. While others are touting Socialympics for more Facebook Olympics, various official IOC accounts emerges in twitter.
Google. Olympics uses Google+ as a mere proof of activity and engagement. More 300,000 users acquire London 2012 Google+page into thier circles along with various posts that receives more 50 comments and about +1s.
Youtube. Recently, Mashable article of USOC (United States Olympic Committee) representative share along thier chooses upon opting Youtube upon channelling the huge part because of platform reach. They are planning of pushing out 5-10 videos daily during the said olympics as mere effort of growing and effecieintly using this TeamUSA Youtube channel. Take into consideration checking out this official olympic channel by IOC and the video galleries on Olympics websites upon searching and viewing certain demands.
Photos or Pinterest. The photo galleries for olympics website commonly available for searching and sharing on Facebook, Twitter and Google+ but official Pinterest page still doesn’t exist. Though IOC does, but gain a flickr acount that can be followed thru an updated photos in the London 2012 Flickr group.
The shazaam. Recently, the mere partnership among Shazaam and Comcast’s NBCU Universal permits Shazaam users upon accessing an additional content for app usage during the broadcast of five NBC networks. This new integration of Shazaam with Grammy’s already prove success as to perform well in the Olympics.